The launch event of Yunjiu's "Ruan Shuntang" [National Brand] overseas expansion was grandly held in Hengshui

On June 3rd, a highly significant event was grandly held at Yunjiu Wine Industry in Hengshui, jointly organized by the China National Brand Development Project, China Digital Television, the Organizing Committee of "Splendid China", the Organizing Committee of "Healthy Great Nation", the Organizing Committee of "Traditional Chinese Medicine China", the Organizing Committee of "Fragrant Wine China", and Yunjiu Wine Industry!

A grand blessing ceremony was held on the spot, where people savored the essence of the five grains, paid homage to their ancestors and passed down their traditions, revered the five grains of heaven and earth, revered the five grains and five waters, revered the five medicines and five fruits, and brewed wine with a heart full of reverence!

Ms. Wang Li, the initiator and executive chairperson of the China National Brand Development Project, the initiator and chief producer of "Splendid China" Media Group, and the executive director of China Digital Television, and Mr. Ruan Shaoping, the health advisor of "Splendid China"/China National Brand Development Project, the initiator of Traditional Chinese Medicine China, and an academician of the Chinese Academy of Sciences, "Splendid China"/China National Brand Development Project/Cultural Chief Advisor of China Digital Television Station, Initiator of the Chinese Mother Lecture Hall, and Mr. Liu Bing, the most beautiful mother in China Mr. Liu Ying, Brand Expert of China Digital Television, Head of the Brand Management Value Assessment Technology System Research and Development Project Group, and Director of the Brand Talent Office of the China Association of Professional Managers, and Mr. Lu Derui, Chief Researcher of the China Society of Commercial Economics, Director of China International Brand Observation, and project leader of "Splendid China"/China National Brand Development Project/China Digital Television Brand Expert, Brand Management Value Assessment Technology System Research and Development Project Group, Mr. Chen Qingjiang, the founder of the China Federation of Trade Unions, Mr. Zhao Haifeng, the executive president of the Health Great Nation Organizing Committee, Ms. Zhao Chunying, the vice president of the Beijing Silk Road Culture Development Association, Ms. Jiang Jinhong, a CCTV host, and Mr. Sissani, the Ambassador of Bosnia and Herzegovina to China. Mr. Beljan, Mr. Rogge, Ambassador of the Republic of Sierra Leone to China, Mr. Serge, Count of the Netherlands in Europe, Mr. Zdravko, Counselor of the Embassy of Serbia in China, Mr. mk.gad, Military Attache of the Embassy of Egypt (sending a congratulatory message), Mr. Fu Lizhong, Chairman of Hebei Henghuyuan Distillery Co., LTD., Ms. Xing Xia, General Manager of Hengshui Yunjiu Wine Industry, Mr. Zhang Yucheng, the general manager of Hengshui Yunjiu Wine Industry, Mr. Ruan Zekun, the general manager of Ruan Shuntang Health of Traditional Chinese Medicine China, Mr. Liao Xueming, the general manager of Hengshui Yunjiu Wine Industry's Henghu Yuan Production Base, Mr. Feng Zhenglong, the general manager of Hengshui Yunjiu Wine Industry's Hengjulong Production Base, Mr. Li Xuezong, the operation director of Hengshui Yunjiu Wine Industry, and other ambassadors, counsellors and envoys from five countries Experts, advisors, leaders and guests from various fields, as well as partners of Yunjiu Wine Industry from all over the country gathered together to witness the significant collaboration between "Splendid China" Traditional Chinese Medicine Ruan Shuntang and "Splendid China" Wine Aroma Yunjiu Wine Industry. The "Ruan Shuntang" series of wines jointly created by both sides was officially launched, and it was announced that they would embark on the "Belt and Road" overseas expansion journey.

Chairperson Wang Li, on behalf of the organizers, expressed sincere gratitude and a warm welcome to all the attendees. She stated that the "Ruan Shuntang" series of wines carry profound cultural connotations. As an important part of China's fine traditional culture, wine culture is deeply integrated with elements such as the health preservation concept in traditional Chinese medicine, making this wine not only a drink but also a carrier for conveying China's fine traditional culture. Based on traditional culture and integrating the essence of culture into products, the products possess unique charm and competitiveness in the international market. She also emphasized that in terms of dissemination and promotion, the all-media advantages of "Splendid China" have been fully leveraged. With its extensive dissemination channels and strong media influence, the story, cultural connotation and quality characteristics of the "Ruan Shuntang" series of wines are conveyed to consumers at home and abroad in a comprehensive and multi-dimensional way. Meanwhile, the China National Brand Development Project, leveraging its strong resource advantages, provides solid guarantees and powerful impetus for brand overseas expansion from multiple aspects such as policy support, resource integration, and market expansion.

Academician Ruan Shaoping elaborated on the historical origin of "Ruan Shuntang", the classic medical prescriptions of Ruan Shuntang wine, and made a detailed elaboration on the perfect combination of traditional Chinese medicine and wine. He also interpreted the strategic significance of national brands going global for everyone.

General Manager Xing Xia delivered a wonderful speech. The world is in turmoil, and it's the right time for Chinese brands. She wants to let the mellow aroma of Yunjiu spread all over the streets of the world and the medicinal fragrance of Ruanshuntang spread to every corner of the world. She expressed that all members of Yunjiu Wine Industry will spare no effort to create the "Ruanshuntang" series of wines, and let Ruanshuntang wines go abroad and reach the world!

The Ambassador of Bosnia and Herzegovina to China, Sishani. Mr. Beljan delivered a wonderful speech on behalf of Bosnia and Herzegovina. He hoped that through his bridge, the Nguyen Thuan Tang wine could be known and accepted by more countries.

Mr. Rogge, the Deputy Ambassador of Sierra Leone to China, delivered a wonderful speech in authentic Chinese. He said that he likes China, likes Chinese friends, likes Chinese culture and also likes Chinese fine wine. He wants to bring Ruan Shuntang wine to his country.

Mr. Serge, the Count of the Netherlands in Europe, also delivered an enthusiastic speech. He said that every brand going global would be an ambassador of the people, and every Chinese product would tell a Chinese story. This wisdom of brand diplomacy will surely help Chinese enterprises step onto the international stage.

Mr. Lu Derui, with over two decades of rich experience working in various countries, has put forward a large number of valuable suggestions for the Belt and Road Initiative's overseas expansion of Ruan Shuntang Wine. He also stated that he would build a bridge to ensure the smooth progress of Ruan Shuntang Wine's overseas expansion.

Mr. Liu Ying, a renowned brand expert, discussed the three transformations of Chinese brands. He emphasized that globalization is no longer merely about exporting goods but about recreating brand value. The most correct choice for Ruan Shuntang wine is to take a brand-oriented route.

Mr. Liu Bing, a renowned figure in Sinology, was also invited to the event and delivered a wonderful speech. She mentioned that a brand is not only a commercial symbol but also an ambassador of culture. Going global is not merely about market expansion but also a dialogue of civilizations. Let's carry this cultural confidence and move forward steadily and far.

Ambassadors from various countries have signed contracts with Yunjiu Wine Industry one after another, joining hands to help Ruan Shuntang Wine set sail for its Belt and Road overseas expansion initiative!

Zhao Haifeng, the executive president of the "Health Great Nation" Organizing committee, presented the winery with the title of "Health Great Nation" Quality Enterprise

Wang Li, the executive director of China Digital Television, and Zhang Yucheng, the general manager of Yunjiu Wine Industry, signed a contract on the spot as a "cooperative enterprise of China Digital Television". To commemorate this cooperation, Yunjiu specially sealed 2,025 jars of digital commemorative collectible wine. The two leaders signed jointly on the first jar of collectible wine on the spot to serve as a historical witness to the sealing of the jar.

Wang Li, the executive chairperson of the China National Brand Development Project, and Ruan Zekun, the general manager of Ruan Shuntang Health of Traditional Chinese Medicine China, jointly presented the "China National Brand Promotion Honor Certificate" to dozens of Yunjiu employees who have made special contributions on the spot.

The event site was interspersed with a variety of rich and colorful artistic performances, creating a lively atmosphere. Guests from different countries and fields highly praised this cooperation and the brand's overseas expansion plan, jointly expecting that this fine wine, which carries the hope of China's excellent traditional culture and national brands, could take advantage of the "Belt and Road Initiative" to shine brightly in the international market. To become a shining business card showcasing the charm and strength of Chinese national brands.

The successful holding of this event is not only the starting point of the "Ruan Shuntang" series of wines, but also an important starting point for Chinese national brands to go global. It marks that under the convergence and support of diverse forces, the overseas expansion of Chinese national brands has officially and smoothly set sail. In the future, it is bound to write a more brilliant and glorious chapter.

This event is hosted by the hosts of the "Splendid China" program: Zhang Huijun, Ren Yi and Jiang Jinhong