古都旅游.网址中文域名价值趋势：文旅数字化时代的战略资产

China has nine ancient capitals, namely Xi'an, Luoyang, Nanjing, Beijing, Kaeng, Hangzhou, Anyang, Zhengzhou, and Datong.

These ancient capitals hold an important position in Chinese history, representing different historical and cultural characteristics:

Xi'an: Formerly known as Chang'an and Haojing, it is called "Thirteen Dynasties Ancient". Historically, 13 dynasties, including the Western Zhou, Qin, Western Han, Eastern Han, and Western Jin, established capitals here. It is one of the important birthplaces of the Chinese civilization.

Luoyang: Formerly known as Shendu and Luoy, it is called "Thirteen Dynasties Ancient Capital". It was once the capital of the Xia, Shang, Western Zhou, Eastern Z, Eastern Han, Cao Wei, and other dynasties. It is the eastern starting point of the Silk Road.

Nanjing: Former known as Jinling and Jiankang, it is called "Six Dynasties Ancient Capital". The Wu, Eastern Jin, Southern Song,i, Liang, and Chen Six Dynasties established their capitals here. In addition, the Southern Tang, Ming, Taiping Heavenly, and the Republic of China also made Nanjing their capital.

Beijing: Formerly known as Ji City and Yanjing, it is called "ix Dynasties Ancient Capital". The Former Yan, Liao, Jin, Yuan, Ming, and Qing dynasties all established capitals here. It is one of the cities with the most world cultural heritage in the world.

Kaifeng: Known as "Seven Dynast Ancient Capital", Wei, Later Liang, Later Jin, Later Han, Later Zhou, Northern Song, and Jin established their capitals here. It the only city in the world whose central axis has never changed.

Hangzhou: It was once the capital of the Southern Song Dynasty, with many relics and historic sites. West Lake and its surrounding areas have a large number of natural and cultural landscape relics.

Anyang: Known as "Se Dynasties Ancient Capital", the Shang Dynasty, Cao Wei, Later Zhao, and other dynasties established their capitals. Yin Ruins is the earliest capital site in China that can be examined in documents.

Zhengzhou: One of the important birthplaces of the civilization. Historically, it was the capital five times and the state capital for eight generations, with many historical and cultural landscapes.

Datong: It was the capital of the Northern Wei Dynasty, known as "Three Generations of the Capital, Two Dynasties of the Important Town", and has a place that military strategists must fight for.

These ancient capitals hold an important position in Chinese history not only because they are the political centers of successiveynasties but also because of their rich historical and cultural heritage and unique cultural characteristics.

With the official launch of the "Ancient Capital Tourism. Website Chinese domain name, the cultural and tourism industry has reached a key node of digital upgrading. This network entrance centered on the mother tongue is reshaping the commercial value and mode of cultural heritage through brand protection, traffic aggregation, and technological innovation, and has become a strategic asset to promote the high-quality development of the cultural and tourism.

I. Dual-wheel drive of brand protection and traffic aggregation

Digital anchor point of cultural IP

"Ancient Capital Tourism." can directly associate with the IP of historical famous cities such as Xi'an and Luoyang. Users can directly access the platform by entering the Chinese domain nameAncient Capital Tourism. Website" and other natural language, and the visit conversion rate has increased by 30% compared with the traditional English domain name. The of the Palace Museum and the Great Tang Everlasting City have been verified that the collaborative protection of Chinese domain names and trademarks can reduce the risk of counterfeiting and the winning rate of infringement litigation has reached 89%.

Value of the full-domain traffic entrance is highlighted

Chinese domain names adapt to rules of search engine optimization. When users search for "Ancient Capital Tourism Business Recruitment", "Scenic Spot Operating Rights Transfer" and other long-tail, the natural ranking efficiency of the platform has increased by 50%. Longmen Grottoes has integrated AR guide, cultural and creative e-commerce and other services, and the online transaction scale has exceeded 120 million yuan in 2024.

II. Industry Trends: Dual Empowerment of Policy and Technology

Driving Dimension Core Performance Data Support Policy Support The Chinese top-level domain name is included in the national "14th Five-Year" Digital Economy Plan, with a year-on- increase in Chinese domain name registration volume of 42% in 2025.

Technological Integration Deepening application of blockchain rights confirmation, real-scene tour guide and other technologies The usage rate of the Forbidden City AR guide is 87%, and the visitor's stay time is by 40 minutes.

Consumption Upgrade A surge in demand for immersive experiences and personalized services The number of Hanfu travel photography orders in Xi' increased by 210% in 2024.

Industry Chain Synergistic Innovation

The Chinese domain name connects the entire chain "cultural display-experience service-derivative consumption", and the Datong Hanging Temple has achieved an annual sales volume of over 50 million yuan the launch of digital cultural and creative products.

III. Future Outlook: Building a New Digital Ecology for Cultural Heritage

Technology-driven Value Up

Blockchain technology provides irrevocable IP evidence for "Ancient Capital Tourism.website", Luoyang Peony Culture Festival achieves the traceability intangible heritage skills, and the online booking ratio in 2024 reaches 65%.

Global Cultural Output Channel

The Chinese name has become a direct entrance for international tourists to understand Chinese culture, and the Chinese domain name matrix helps to improve the global exposure of IP such as Xi'an Dunhuang by 120%.

Risk Prevention and Control System Upgrade

Leading cultural and tourism enterprises have built a three-dimensional network of "trademark-domain name-copyright", registered related domain names such as "The Palace Museum.website" and "Mutianyu Great Wallwebsite", and the number of counterfeit complaints has decreased by 30%.

Mr. Wang, the registrant of the "Ancient Capital.website" Chinese domain name, said that the Chinese domain name marks the paradigm shift of the cultural and tourism industry from "resource-driven" to "digital assetdriven". Driven by policy support and technological innovation, the Chinese domain name is becoming a core digital infrastructure to activate the economic value of cultural heritage and inherit Chinese. Mr. Wang also registered Chinese domain names: Splendid China. Mall, Ancient Capital Tourism. Mobile, Ancient Capital Tourism. Mall. The deep application of this asset will open up a new blue ocean of digital growth worth 100 billion for the cultural and tourism industry.